Kay Segal founded Business Accelerator Team in 2015 with an eye on providing business solutions focused on accelerating revenue in the c-store, foodservice and B2B media industries. Kay and her co-founders identified a need to help suppliers evolve to better understand this specialized form of retail. She leverages her years of experience in operations, marketing and strategic positions to help vendors, suppliers and retailers identify their competitive advantages, avoid costly mistakes and round out their offerings.
As BATeam’s managing executive, Kay has quickly grown BATeam into a comprehensive, diverse consultancy that offers thorough industry insight and a unique niche of services. Kay personally delivers deep insight, individualized strategic planning and meaningful tactical application to help clients bolster profitability. In addition, she fosters collaboration by drawing on her extensive network of industry relationships, helping many clients fast-track relationship building and garner press coverage, while providing heightened value both to the industry, and to the retailers / marketers within the industry.
A Background in Creating Opportunity
In July 1996, Kay joined CSP Information Group, now Winsight, leading her teams in a variety of roles for more than 18 years. During her tenure, leadership looked to Kay to create new products; oversee marketing and media initiatives; build relationships with operators, suppliers, manufacturers and other associations; as well as oversee many strategic and operational functions. Kay played an integral role in moving CSP from the third-place media player to the market leader.
Kay strategically and tactically built CSP into the leading provider of conference education. She created and oversaw content development for the company’s multi-million dollar Leadership Conference division, as well as retailer and operator audience development. Additionally, Kay worked with internal and external clients, uncovering ways to maximize relationships and build business opportunities.
An Insider Perspective of Foodservice and Convenience Retail
Prior to working at CSP, Kay worked with the Circle K Company (now owned by Alimentation Couche-Tard) in Phoenix, Arizona, and handled c-store foodservice category management, franchise brand negotiations and program testing. Her ingenuity and leadership provided foundational development for the foodservice categories at Circle K. Earlier in her tenure at Circle K, Kay worked in field operations and marketing.
Kay’s resume also includes positions with 7-Eleven, the Clark County Health District, Sky Chefs and within traditional foodservice and retail. In addition, she designed and built an independent convenience and foodservice operation with a small partnership group.
Kay is a graduate of UMass Amherst and holds post graduate certifications in food safety and category management.
Intellectual Capital Available in a Customizable Format
Kay helps leaders crystallize ideas and forge new paths with outside-in thought leadership, independent vision and opinions grounded in first-hand industry experience.
The Razowsky family has been operating c-stores in Chicagoland for 60 plus years. They currently have 12 stores and the operation has transitioned from Grandfather to son and now moving to the 3rd generation. Their c-stores have been operating under the Minuteman brand, have strong forecourt fuel presence (Citgo, Shell, Mobil and AmStar) and although clean and organized from an operational standpoint, the facilities have an older look. Like so many small chains, they have a thin management team, but loyal and tenured store managers. As they plan for the future, thoughts of how to transition operational ownership, and how to maintain profitability in this competitive industry is weighing heavy on the Razowsky family.
BATeam possessed both the broad knowledge and detailed structure needed for Rmarts. BATeam lead consultant, Bill Nolan, began the engagement with weekly meetings, financial analysis and employee assessment. Once needs were assessed, goals were priortized for team development. Bill enhanced his knowledge and guidance as needed with the skills of other BATeam partners, meeting all needs of Rmarts management.
Marketing, Operations and Financial Management Coaching and Generational Transition.
The primary revenue of the Minuteman c-stores have been driven by strong fuel and tobacco sales. Inside sales are certainly described as traditional c-store product and merchandising, supported by vendor and warehouse product assortment recommendations and promotional pricing.
Looking into the future the Rasowsky family must recognize that the industry is changing. Fuel and tobacco will not continue to be the holy grail to profitability, food service has become the next “new thing” and the Minuteman c-stores have limited food service and are not generating the inside sales to weather the potentail decline in fuel or tobacco.
In addition, studying the P&L shows a need for margin improvement, inventory COGs management and expense controls to generate greater net income, so they can reinvest in the business.
Successfully enhance skill set of 3rd generation ownership, allowing them to fully take-over business strategy, marketing and operations in a profitable and sustainable manner.
BATeam helped Rmarts Increase Gross Profits by 7% in two years!
The Razowsky family has been operating c-stores in Chicagoland for 60 plus years. They currently have 12 stores and the operation has transitioned from Grandfather to son and now moving to the 3rd generation. Their c-stores have been operating under the Minuteman brand, have strong forecourt fuel presence (Citgo, Shell, Mobil and AmStar) and although clean and organized from an operational standpoint, the facilities have an older look. Like so many small chains, they have a thin management team, but loyal and tenured store managers. As they plan for the future, thoughts of how to transition operational ownership, and how to maintain profitability in this competitive industry is weighing heavy on the Razowsky family.
BATeam possessed both the broad knowledge and detailed structure needed for Rmarts. BATeam lead consultant, Bill Nolan, began the engagement with weekly meetings, financial analysis and employee assessment. Once needs were assessed, goals were priortized for team development. Bill enhanced his knowledge and guidance as needed with the skills of other BATeam partners, meeting all needs of Rmarts management.
Marketing, Operations and Financial Management Coaching and Generational Transition.
The primary revenue of the Minuteman c-stores have been driven by strong fuel and tobacco sales. Inside sales are certainly described as traditional c-store product and merchandising, supported by vendor and warehouse product assortment recommendations and promotional pricing.
Looking into the future the Rasowsky family must recognize that the industry is changing. Fuel and tobacco will not continue to be the holy grail to profitability, food service has become the next “new thing” and the Minuteman c-stores have limited food service and are not generating the inside sales to weather the potentail decline in fuel or tobacco.
In addition, studying the P&L shows a need for margin improvement, inventory COGs management and expense controls to generate greater net income, so they can reinvest in the business.
Successfully enhance skill set of 3rd generation ownership, allowing them to fully take-over business strategy, marketing and operations in a profitable and sustainable manner.
BATeam helped Rmarts Increase Gross Profits by 7% in two years!
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