Thought Leadership

Foodservice at convenience stores has been a success story by most accounts, contributing to an increase in overall same-store sales and profits for the past several years.  

With January around the corner, most companies (retailers and vendors alike) are deep into planning industry engagement. Many times, having too many options is more challenging than having just a few options – both in life and in business.

Most retailers recognize that new product introductions are the main driver of category growth year over year. Regular shelf set refreshes provide customers with the most up-to-date product selection and can provide progressive retailers with an advantage over competition that goes beyond pricing.

Marketing creates awareness while merchandising and promotion influence purchasing. 

Stores must create a personal connection with customers who are often distracted and absorbed in their phones when they walk into the store. A “back-to-basics” customer service approach with front-line facing staff will create a service-oriented culture and help bring customers into the moment.

Everything starts with truly understanding your consumer – who they are, what their challenges are, and then further understanding what evokes emotion in them – before presenting your solution.